Privacy Policy

This Privacy Policy describes how Trackd Sports, operated by CBH Collective Pty Ltd (ABN 54 683 364 641) ("Trackd", "we", "us", or "our"), collects, uses, discloses, and protects your personal information when you visit our website, use our Services, make a purchase, or otherwise communicate with us.

Trackd is an Australian business. Our store runs on Shopify, which helps us provide the Services to you. If there is a conflict between our Terms of Service and this Privacy Policy in relation to how we handle your personal information, this Privacy Policy applies.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Depending on how you interact with us, we may collect contact details such as your name, billing and shipping address, phone number, and email address.

We collect order and transaction information, including items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled, and your order history.

Payment card details, transaction details, and payment confirmations are processed by Shopify and our payment providers. Trackd does not store full card numbers.

If you create an account, we may collect account information such as username, password, preferences, and settings.

We collect communications you send us, including customer support enquiries, warranty claims, reviews, and product or setup questions.

We collect device and usage information such as IP address, device and browser type, website activity, cart and checkout handoff activity, analytics information, approximate location, diagnostics, cookies, and similar technologies.

After you accept the app terms during setup, we automatically collect app analytics, diagnostic information and sampled images from recordings. These images may show other people. See "Recordings and product improvement" below.

We may also collect complete video, clips, thumbnails, device orientation, setup information, diagnostic traces, and related recording metadata when you enable Improvement Sharing (called Training Footage Sharing in older app versions), cloud backup, live streaming, support upload, beta testing, or another upload feature.

We collect information directly from you when you create an account, place an order, contact us, submit a form, or use the Trackd app.

We collect information automatically through your use of the Services and through cookies, analytics tools, diagnostics, and similar technologies.

We receive information from service providers including Shopify, payment processors, fulfilment partners, shipping partners, analytics providers, support tools, and cloud infrastructure providers acting on our behalf.

If you order through TikTok Shop, Instagram, or another connected sales channel, that platform may share relevant order information with us.

We use personal information to provide the Services, including processing payments, fulfilling and shipping orders, managing accounts, handling returns, exchanges, warranty claims, and providing app functionality.

We use personal information to communicate with you about order updates, dispatch timing changes, customer support, warranty correspondence, and operational notices.

We use personal information for marketing, with your consent where required, including product updates, promotions, and offers. You can opt out at any time.

We use personal information for security and fraud prevention, including authenticating accounts and protecting against fraudulent or unauthorised activity.

We use product analytics, session telemetry, tracking diagnostics, and sampled recording frames to measure product quality, investigate tracking failures, and train, evaluate, and improve Trackd computer-vision and camera-control models.

We use personal information to meet legal obligations, including under the Australian Consumer Law, tax and record-keeping laws, and lawful requests from regulators or law enforcement.

We do not use your personal information for automated decision-making that produces legal or similarly significant effects about you.

We may share personal information with Shopify and connected apps or vendors who help us run the store, including payments, analytics, customer support tooling, cloud storage, fulfilment, and shipping.

We use OpenAI (ChatGPT Ads) and AppLovin to measure advertising performance. On our store, these services may receive browser and advertising click identifiers and shopping events. For purchase matching, OpenAI may also receive a hashed email address, order value and currency. Hashing does not make information anonymous. Our advertising measurement respects the browser advertising opt-out and Global Privacy Control choices described below.

We may share personal information with fulfilment and logistics partners to deliver your order.

We may share personal information with professional advisers such as accountants and lawyers where necessary.

We may disclose personal information to regulators or law enforcement where required by law.

We may disclose personal information to a buyer or successor if Trackd is involved in a merger, acquisition, or sale of assets.

We do not sell your personal information. Where connected marketing tools, such as Shopify advertising features, use your data for interest-based advertising, you can opt out as described in "Your choices" below.

Information you submit through the Services is transmitted to and processed by Shopify, which may involve storage or processing outside Australia. See "International data transfers" below.

Recording a session does not automatically upload your full video. After you accept the app’s terms during setup, Trackd automatically uploads continuous processed phone motion (including rotation, orientation, acceleration and magnetic-field information), synchronized recording and tracking logs, artifact manifests, goal/corner/home/coverage setup photos and sampled camera images, including sparse original-dimension ultrawide samples where supported, to investigate problems and improve tracking, including through model training. Diagnostic packages exclude full video and recording audio; timing and audio-format metadata may be included. These diagnostic uploads are linked to your Trackd account and recording session. This automatic collection has no separate off switch.

Uploaded originals are not face-blurred and may show identifiable people. Before images are used for new internal review, labeling, analysis, training or evaluation, we require separate face-blurred copies and a privacy check. This includes older uploads selected for new use. Face blurring reduces identifiability but does not guarantee anonymity.

Access is restricted to authorised Trackd personnel and service providers who need it for the purposes described in this policy. Diagnostic images and tracking traces do not expire automatically. You can contact us to request deletion or delete your Trackd cloud account.

Full-recording sharing for product improvement is optional. Other features, such as cloud backup, live streaming or support upload, upload footage when you enable or use them.

The Trackd app and mount are designed to record sport and training, which means footage may capture people other than the account holder, including teammates, coaches, other players, officials, spectators, or bystanders.

You are responsible for having appropriate consent from anyone you film, in line with our Terms of Service and any venue rules, privacy obligations, or local laws that apply where you are filming.

Trackd is designed to track sport action, objects, and subjects in frame for camera control and recording quality. We do not use facial recognition to identify people by name from ordinary recordings. If we introduce a feature that uses biometric information or sensitive information in a way that requires additional consent, we will update this policy and request any required consent before using that feature.

If you enable live streaming, the broadcast is transmitted to Cloudflare Stream and a replay remains available through the private viewer link for seven days after the broadcast ends. Trackd then schedules deletion of the replay and its one-time live input. The replay is not automatically added to Trackd Cloud Backup. Cloudflare's provider-level 30-day deletion remains a backstop if Trackd's scheduled cleanup is temporarily delayed, and deleting your Trackd cloud account requests earlier deletion.

The website may use cookies, local storage, pixels, and analytics tools to keep the cart working, remember preferences, understand performance, measure conversion, and improve the customer experience.

The Trackd app uses operational, product, attribution, and reliability analytics as part of the service after you accept the app Terms. Where Apple App Tracking Transparency permission is required for cross-app tracking or advertising measurement, Trackd will request that system permission separately.

You can manage website cookies through your browser settings and any cookie controls shown on the website.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

You have the right to access the personal information we hold about you, correct information that is inaccurate, out of date, or incomplete, and ask questions or make a complaint about how we have handled your personal information.

To exercise these rights, contact us at trackd@trackdsport.com. We will respond within a reasonable timeframe, and we may need to verify your identity first.

If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner at www.oaic.gov.au.

If we experience a data breach likely to result in serious harm, we will notify affected individuals and the OAIC in line with the Notifiable Data Breaches scheme.

Additional privacy rights may apply depending on where you live, including when you contact us or use our services from outside Australia.

United Kingdom and European Economic Area residents may have rights to object to or restrict certain processing and to withdraw consent where processing is based on consent. Where we transfer information outside the UK or EEA, we rely on recognised transfer mechanisms such as Standard Contractual Clauses unless transferring to a country deemed to provide adequate protection.

United States residents may have rights depending on their state of residence, including rights to know what personal information we hold, request deletion, request correction, or opt out of sharing information for targeted advertising. We do not sell personal information. If you visit with a Global Privacy Control signal enabled, we will treat this as an opt-out request for that browser or device where legally required.

To exercise these rights, contact us at trackd@trackdsport.com.

Because we use Shopify and other service providers, your personal information may be transferred to, stored, and processed in countries other than the one you live in, including countries that may have different data protection laws to Australia. Where required, we put appropriate safeguards in place for these transfers.

Our Services may link to third-party websites or platforms. We are not responsible for the privacy or security practices of sites we do not operate. Check their policies before providing information.

Our Services are not directed at children, and we do not knowingly collect account or purchase information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has created an account or provided us with personal information directly, contact us at trackd@trackdsport.com and we will delete it where required.

We recognise that Trackd is likely to be used to record children's sport and training sessions by parents, coaches, clubs, or guardians. The adult account holder is responsible for having the authority and permissions needed to record the session and allow the automatic diagnostic image collection and use described above. Those samples may be used to review and improve Trackd's sport-tracking models. Contact us to request deletion if footage was uploaded without appropriate authority.

We take reasonable steps to protect your personal information, but no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We recommend not sending sensitive information to us through unsecured channels.

We retain personal information only as long as needed to provide the Services, meet legal and tax obligations, resolve disputes, enforce our agreements, and maintain legitimate business records.

The face-blurring requirement applies to new internal uses from 1 October 2026; it does not mean historical datasets or trained models have been reprocessed. Your own recordings are unchanged.

You can request deletion of uploaded material or delete your Trackd cloud account. Deleting source material does not require removal of aggregate statistics or trained model parameters that do not identify or reconstruct the source recording.

You can unsubscribe from marketing emails at any time using the link in any marketing email. You will still receive non-promotional emails about your orders, account, support requests, or legal notices.

You can manage cookies through your browser settings and any cookie controls shown on the website.

You can contact us at trackd@trackdsport.com to opt out of interest-based advertising associated with your account where applicable.

Automatic diagnostics are part of the app service after setup acceptance. To stop creating new recording samples, stop recording; contact us or delete your cloud account to request deletion of existing uploads. If you do not accept the terms during setup, you cannot continue using the app.

Under Settings → Privacy & Diagnostics, Improvement Sharing (called Training Footage Sharing in older versions) controls optional full-recording sharing for review and training. Enabling it applies to recordings started afterwards; turning it off stops future sharing.

Upload over Wi-Fi only makes cloud-backup, diagnostic-file and improvement-sharing uploads wait for Wi-Fi. With it off, these files may use cellular data. It does not disable diagnostics or restrict all app network traffic.

We will not discriminate against you for exercising any privacy right.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We will update the Last updated date and, where required by law, provide additional notice.

Questions about this Privacy Policy or your personal information should be sent to Trackd at trackd@trackdsport.com.

For the purposes of Australian and other applicable data protection laws, CBH Collective Pty Ltd (ABN 54 683 364 641) is the data controller of your personal information for Trackd Sports.