Privacy Policy

This Privacy Policy describes how Trackd Sports, operated by CBH Collective Pty Ltd (ABN 54 683 364 641) ("Trackd", "we", "us", or "our"), collects, uses, discloses, and protects your personal information when you visit our website, use our Services, make a purchase, or otherwise communicate with us.

Trackd is an Australian business. Our store runs on Shopify, which helps us provide the Services to you. If there is a conflict between our Terms of Service and this Privacy Policy in relation to how we handle your personal information, this Privacy Policy applies.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Depending on how you interact with us, we may collect contact details such as your name, billing and shipping address, phone number, and email address.

We collect order and transaction information, including items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled, and your order history.

Payment card details, transaction details, and payment confirmations are processed by Shopify and our payment providers. Trackd does not store full card numbers.

If you create an account, we may collect account information such as username, password, preferences, and settings.

We collect communications you send us, including customer support enquiries, warranty claims, reviews, and product or setup questions.

We collect device and usage information such as IP address, device and browser type, website activity, cart and checkout handoff activity, analytics information, approximate location, diagnostics, cookies, and similar technologies.

After you accept the app Terms during onboarding, we automatically collect product analytics, session telemetry, tracking summaries, a size-bounded compact tracking trace containing camera-control and subject-box data but no video or audio, and tapered diagnostic samples of the camera frames supplied to on-device vision and tracking. The sampled frames are reduced in size and grouped into paginated image sheets. They may show identifiable people who are present but are not Trackd account holders. See "Footage and third-party data" below.

We may also collect complete video, clips, thumbnails, device orientation, setup information, diagnostic traces, and related recording metadata when you enable Training Footage Sharing, cloud backup, live streaming, support upload, beta testing, or another upload feature.

We collect information directly from you when you create an account, place an order, contact us, submit a form, or use the Trackd app.

We collect information automatically through your use of the Services and through cookies, analytics tools, diagnostics, and similar technologies.

We receive information from service providers including Shopify, payment processors, fulfilment partners, shipping partners, analytics providers, support tools, and cloud infrastructure providers acting on our behalf.

If you order through TikTok Shop, Instagram, or another connected sales channel, that platform may share relevant order information with us.

We use personal information to provide the Services, including processing payments, fulfilling and shipping orders, managing accounts, handling returns, exchanges, warranty claims, and providing app functionality.

We use personal information to communicate with you about order updates, dispatch timing changes, customer support, warranty correspondence, and operational notices.

We use personal information for marketing, with your consent where required, including product updates, promotions, and offers. You can opt out at any time.

We use personal information for security and fraud prevention, including authenticating accounts and protecting against fraudulent or unauthorised activity.

We use product analytics, session telemetry, tracking diagnostics, and sampled recording frames to measure product quality, investigate tracking failures, and train, evaluate, and improve Trackd computer-vision and camera-control models.

We use personal information to meet legal obligations, including under the Australian Consumer Law, tax and record-keeping laws, and lawful requests from regulators or law enforcement.

We do not use your personal information for automated decision-making that produces legal or similarly significant effects about you.

We may share personal information with Shopify and connected apps or vendors who help us run the store, including payments, analytics, customer support tooling, cloud storage, fulfilment, and shipping.

We may share personal information with fulfilment and logistics partners to deliver your order.

We may share personal information with professional advisers such as accountants and lawyers where necessary.

We may disclose personal information to regulators or law enforcement where required by law.

We may disclose personal information to a buyer or successor if Trackd is involved in a merger, acquisition, or sale of assets.

We do not sell your personal information. Where connected marketing tools, such as Shopify advertising features, use your data for interest-based advertising, you can opt out as described in "Your choices" below.

Information you submit through the Services is transmitted to and processed by Shopify, which may involve storage or processing outside Australia. See "International data transfers" below.

The Trackd app and mount are designed to record sport and training, which means footage may capture people other than the account holder, including teammates, coaches, other players, officials, spectators, or bystanders.

You are responsible for having appropriate consent from anyone you film, in line with our Terms of Service and any venue rules, privacy obligations, or local laws that apply where you are filming.

Ordinary recording footage is processed by the Trackd app on your iPhone for recording and tracking. Trackd does not receive full recording footage merely because you record a session.

After the account holder accepts the app Terms during onboarding, the app automatically uploads product analytics, session telemetry, a size-bounded compact trace of tracking boxes, state transitions, and camera-control values, and tapered diagnostic samples from each new recording. The app aims to sample the same frames supplied to vision and tracking approximately every one second for the first 10 minutes, every two seconds from 10 to 30 minutes, every four seconds from 30 to 70 minutes, every eight seconds from 70 to 150 minutes, and every 10 seconds after 150 minutes. This is up to approximately 2,760 sampled frames for the app's maximum 3.5-hour recording. Samples are reduced in size and grouped into 60-frame paginated image sheets. Capture is best effort, so device load or interrupted recording may result in fewer samples. Compact traces and diagnostic sheets contain no recording audio. The sampled frames are stored as received by the vision pipeline without an orientation transform so they can be matched to trace events. Face blurring is not currently applied, so sampled frames may contain identifiable people. Diagnostic and optional complete-recording uploads may use Wi-Fi or cellular data.

Complete recording footage is uploaded for human review or model training only if you enable Training Footage Sharing. Other features such as cloud backup, beta testing, support upload, or live streaming may also upload complete footage or clips when you deliberately enable or use them.

If you enable live streaming, the broadcast is transmitted to Cloudflare Stream and a replay remains available through the private viewer link for seven days after the broadcast ends. Trackd then schedules deletion of the replay and its one-time live input. The replay is not automatically added to Trackd Cloud Backup. Cloudflare's provider-level 30-day deletion remains a backstop if Trackd's scheduled cleanup is temporarily delayed, and deleting your Trackd cloud account requests earlier deletion.

Uploaded diagnostic or training material is kept private and access is limited to authorised Trackd personnel and service providers who need it for support, review, security, or product improvement. Automatically uploaded compact tracking traces are scheduled for deletion after 30 days, and source diagnostic frame sheets after 180 days. We may retain other source material only as long as reasonably needed for those purposes, legal obligations, dispute resolution, or internal quality records. You may request earlier deletion or delete your Trackd cloud account. Deleting source material does not require removal of aggregate statistics or trained model parameters that do not identify or reconstruct the source recording.

Trackd is designed to track sport action, objects, and subjects in frame for camera control and recording quality. We do not use facial recognition to identify people by name from ordinary recordings. If we introduce a feature that uses biometric information or sensitive information in a way that requires additional consent, we will update this policy and request any required consent before using that feature.

The website may use cookies, local storage, pixels, and analytics tools to keep the cart working, remember preferences, understand performance, measure conversion, and improve the customer experience.

The Trackd app uses operational, product, attribution, and reliability analytics as part of the service after you accept the app Terms. Where Apple App Tracking Transparency permission is required for cross-app tracking or advertising measurement, Trackd will request that system permission separately.

You can manage website cookies through your browser settings and any cookie controls shown on the website.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

You have the right to access the personal information we hold about you, correct information that is inaccurate, out of date, or incomplete, and ask questions or make a complaint about how we have handled your personal information.

To exercise these rights, contact us at trackd@trackdsport.com. We will respond within a reasonable timeframe, and we may need to verify your identity first.

If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner at www.oaic.gov.au.

If we experience a data breach likely to result in serious harm, we will notify affected individuals and the OAIC in line with the Notifiable Data Breaches scheme.

We ship internationally, so additional rights may apply to you depending on where you live.

United Kingdom and European Economic Area residents may have rights to object to or restrict certain processing and to withdraw consent where processing is based on consent. Where we transfer information outside the UK or EEA, we rely on recognised transfer mechanisms such as Standard Contractual Clauses unless transferring to a country deemed to provide adequate protection.

United States residents may have rights depending on their state of residence, including rights to know what personal information we hold, request deletion, request correction, or opt out of sharing information for targeted advertising. We do not sell personal information. If you visit with a Global Privacy Control signal enabled, we will treat this as an opt-out request for that browser or device where legally required.

To exercise these rights, contact us at trackd@trackdsport.com.

Because we use Shopify and ship internationally, your personal information may be transferred to, stored, and processed in countries other than the one you live in, including countries that may have different data protection laws to Australia. Where required, we put appropriate safeguards in place for these transfers.

Our Services may link to third-party websites or platforms. We are not responsible for the privacy or security practices of sites we do not operate. Check their policies before providing information.

Our Services are not directed at children, and we do not knowingly collect account or purchase information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has created an account or provided us with personal information directly, contact us at trackd@trackdsport.com and we will delete it where required.

We recognise that Trackd is likely to be used to record children's sport and training sessions by parents, coaches, clubs, or guardians. The adult account holder is responsible for having the authority and permissions needed to record the session and allow the automatic tapered diagnostic frame processing described above. Those samples may be used to review and improve Trackd's sport-tracking models. Contact us to request deletion if footage was uploaded without appropriate authority.

We take reasonable steps to protect your personal information, but no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We recommend not sending sensitive information to us through unsecured channels.

We retain personal information only as long as needed to provide the Services, meet legal and tax obligations, resolve disputes, enforce our agreements, and maintain legitimate business records.

You can unsubscribe from marketing emails at any time using the link in any marketing email. You will still receive non-promotional emails about your orders, account, support requests, or legal notices.

You can manage cookies through your browser settings and any cookie controls shown on the website.

You can contact us at trackd@trackdsport.com to opt out of interest-based advertising associated with your account where applicable.

Automatic app analytics, session telemetry, compact tracking traces, and the tapered diagnostic frame sheets described above are part of the Trackd app service after onboarding acceptance and do not have a separate off switch. If you do not accept, you cannot continue using the app. After acceptance, you can stop creating new diagnostic samples by not recording new sessions or by ceasing use of the app, and you can contact us or delete your cloud account to request deletion of material already held.

Training Footage Sharing remains a separate app setting. Turning it off stops future complete recordings from being uploaded for human review and model training.

We will not discriminate against you for exercising any privacy right.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We will update the Last updated date and, where required by law, provide additional notice.

Questions about this Privacy Policy or your personal information should be sent to Trackd at trackd@trackdsport.com.

For the purposes of Australian and other applicable data protection laws, CBH Collective Pty Ltd (ABN 54 683 364 641) is the data controller of your personal information for Trackd Sports.