Grassroots football clubs in the UK and Australia have been priced out of AI camera filming for years — Veo Cam 3 costs ~A$2,000 plus a subscription, well beyond the budget of a typical Sunday League side. Trackd is the A$199 motorised AI camera mount built for that exact gap: portable, BYOD-iPhone, no subscription, designed for clubs that volunteer-run match days.
Why grassroots clubs need AI camera filming
- Recruitment of young players to senior teams — coaches review footage to identify development pathways.
- Match review when there's no full-time analyst on staff.
- FA disciplinary submissions — clear video evidence of incidents matters at appeal.
- Highlight content for the club's social channels.
- Player development — players review their own footage and improve faster.
Why standard cameras don't fit
A static wide-angle GoPro on a tripod records everything but produces footage no one watches — the ball is the size of a pea. A handheld camera needs a volunteer for 90 minutes per match. Veo solves the framing problem but at a price grassroots clubs can't justify. Trackd is the missing middle: AI framing at hardware-store prices.
Practical match-day setup
- Tripod at the half-way line, sideline opposite the dugouts. 3 metres high for senior 11v11.
- Mount the Trackd unit on the tripod, plug in any iPhone 12+.
- Open the Trackd app, pick Football preset and Match preset.
- Press record 2-3 minutes before kickoff to capture the team walk-out and the toss.
- Don't touch the rig during the match. The AI does the framing.
- Stop at full time. The MP4 is on the phone — upload to the club's Drive or YouTube channel.
What it costs for a grassroots club
One Trackd at A$199 covers the club's first team. A second unit (~A$199 more) covers reserves or U18s. Compared to Veo, where each subscription seat per team adds an ongoing fee, Trackd's per-team cost is hardware-only. A grassroots club running three teams pays roughly A$600 once with Trackd, vs A$6,000+ over three years with Veo.
Comparison with the alternatives
| Spec | Trackd | Veo Cam 3 | XbotGo Chameleon | Pix4Team |
|---|---|---|---|---|
| Hardware price | A$199 | A$2,000 | A$540 | A$1,500 |
| Subscription | None | A$700/yr | None | None |
| Form factor | Motorised pan-tilt mount + your iPhone | Standalone wide-angle box camera | Motorised mount + your phone | Motorised mount + wearable beacon worn by a coach or referee |
| Tracking method | Ball + AI player re-ID (YOLOv11n + OC-SORT + OSNet-AIN) | Digital crop of a wide-angle sensor (no physical pan-tilt) | Ball + jersey-number detection | Follows a BLE beacon worn on the field |
| Made in | Australia | Denmark | China | France |
| Best for | Grassroots clubs, parents and coaches who want pro framing without subscriptions | Elite academies that need a fixed install and have budget for the subscription | Coaches who want a physical mount and don't mind importing from overseas | Clubs that already have a touchline coach who can wear the beacon every match |
Australian and UK context
Trackd ships from Sydney free internationally including the UK. AU customers get local hardware support; UK customers get the same hardware shipped with no import friction (Trackd handles the paperwork). Same product, same price, no regional tier system.
Veo-grade framing at hardware-store prices
Trackd A$199 per team. No subscription, free shipping worldwide.